As an employer, it is your responsibility to keep your employees, premises, and equipment safe. Whether it’s again malicious behaviors, hacking and theft, or plain ol’ burglary. When you make an effort to enhance the security of your workers, you always create a win-win situation. You should remove distractions that are likely to undermine the safety of your employees.
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Small businesses have to invest in the utilization of the resources that they have to maximize productivity hence profitability. Printing is one of the fundamental activities that every company engages in. You can save a lot of money by ensuring that you use the right printing ink in the right way. The following tips will help you to keep on printing to maximize profits.
Customers are increasingly using mobile apps to get information.
In a world where anything is attainable with just one click, the ideal scenario is to turn your online business into a go-to source where potential customers get answers to all their questions, and much more, all in just one application. Learn more reasons why your business may be in need of a mobile app very soon.
1. Apps answer every potential customer’s questions
Potential customers are increasingly using mobile apps to get information. Customers dislike having to go to outside sources to answer their questions or feeling second-guessed when searching for facts about your business elsewhere.
The ideal scenario is to have your entire business dossier available right there in your app. This way, customers will not have to switch out of the comfort zone that your app can provide, and they will spend more time interacting with your brand for all their needs, rather than getting information from a search engine.
2. Consistent interaction with your business
Apps are platforms for creativity. In them, you can allocate all kinds of fun ways for customers to interact with your brand. These include:
- Coupon clipping
- Item searches
- Newsletter subscriptions, and much more
Giving customers these interactive opportunities will bring them closer to your brand, making their experience all the more familiar and pleasurable.
Image courtesy of Simply Mac Repairs
3. Keep your own traffic away from big search engines!
Why encourage customers go to Google to find out about you, when your app can do it all for you? As we said, customers are increasingly using mobile apps to get information. Information-seeking generates enormous internet traffic; this is the kind of participation that you want for your app.
Why detour all those visitors to the big search engines, just because your app cannot answer their questions?
4. More hits to your app and website mean more visitor traffic.
Apps promote more visits and interaction with your brand. More hits to your app mean more visitor traffic which, as previously stated, is exactly what you want to promote yourself without having to buy sponsored ads and banners.
5. Transparent self-promotion
The key advantage of business applications, compared to advertisements (apps over ads), in terms of self-promotion, is transparency. An app is a smorgasbord that promotes all the great things your brand has to offer without the need of the “fluff” language and one-sided dynamics of advertisements.
Image courtesy of TechCrunch
What to include as part of your “app”?
Depending on your business, here are some general sections that customers tend to interact with using mobile apps:
- Searching the mobile app to get information about the brand: “About Us” section, contact information, social media handles.
- Photo galleries of products and services
- Order information
- Trivia, games, and contests
- Loyalty rewards and programs
These are just brief reasons why your business totally needs an app.
The mobile revolution is in full swing in the online world. And it is not showing any signs of slowing down. If you want to keep ahead of the market in the coming months and years, you need to understand the mobile revolution and how to make the most of it for your business. Here is what you should know and how to prepare:
The world is continuously changing—with new innovations making work and general living easier. This same technology is changing the landscape of the business world. Now, more and more people use technological devices to buy and sell their products—rather than go to physical business locations.
With a smartphone in hand, mobile applications empower users to complete various activities and tasks from the comfort of their couch. Today, there’s an app for nearly any activity and service you can think of. Big-name brands and businesses may be featured in the app store, but what about small businesses? Here’s a closer look at the benefits of developing a mobile app for your business—even if you’re small.
Why Your Business Should Make a Mobile App
Uses for mobile devices extend far beyond phone calls, text exchanges, and social media posts. Smartphones are also an essential avenue for the exchange of good and services. With a mobile app, you’re literally putting your business offerings and promotional materials in the hands of your customers. Need more reasons to develop an app? Here are other compelling benefits to consider.
Embrace the Mobile Age
This is one of the main reasons why a small business should have its own mobile app. It should come as no surprise that the number of people who own mobile phones is increasing worldwide. So using a mobile app will help your organization reach a larger number of people around the world.
As a savvy business owner you should take steps to embrace this era and take your business mobile. By doing so, you’ll put your company in line with other multinational organizations that have mobile applications.
Prepare for the Future
It appears that innovations in the field of mobile devices and applications are not going to stop anytime soon. As the days go by, you’ve likely noticed the continual introduction of product and system upgrades. With these advancements, even artificial intelligence and machine learning will operate on mobile applications.
You should ensure that your business has its own mobile app so that it can tap into the benefits that artificial intelligence and machine learning will bring to the business world. Having a mobile application prepares you for the future, so take your small business to the next stage by adapting to the changing technological landscape.
Enhance Your Brand Image
Due to increasing competition around the world, large multinational organizations are using mobile applications as a means of establishing and enhancing their brand image. Small businesses should also follow this trend and ensure that they have a mobile app that helps them to remain relevant to the modern consumer.
You should understand that the more visible your business is, the more likely you are to have a large number of customers willing to buy your goods and services. A brand that is available through a mobile application has a better brand image than similar companies with less exposure and digital development.
Boost Your Website Traffic
Mobile applications are available either on Apple’s app store or Google Play. These platforms receive millions of visitors on a given day—which is a significant number of potential customers for you to attract to your business.
Having a mobile app in this platform will attract a large number of downloads, which increases the volume of traffic visiting your website. You might also get backlinks from authoritative sites, which increases the number of visitors who can be converted into customers.
Get Customer Insights
A mobile application will offer your small business vital information about your customers, which can help you make informed decisions about your business and marketing efforts. It is through the use of a mobile application that you will be in a position to gain insight into your customer base—including their detailed information, such as age, gender, and needs.
All the data collected through the mobile application will be used in improving your product. That way, you can make changes that will make it more appealing to your consumers. The app will also give you an idea of where you need to spend your time and resources in furthering your marketing efforts. Rather than performing a general campaign that does not offer you tangible results, you can home in on your audience and target your campaign.
Keep Up With Your Customers
Current research indicates that the number of people using smartphones in 2018 will surpass 2.53 billion. These people will not only possess a smartphone, but they will use much of their time during the day interacting with the device. They will buy products, sell products, and interact with other people from different parts of the world through their mobile device.
It is common knowledge that the most important people for a small business are its customers and as a business owner, you need put your business where your customers are. When you have your own mobile app, you stay connected with your customer base throughout the day—it’s like having your business in their pocket.
If you want to stay competitive, then you should develop a mobile app for your business and join the bandwagon of other organizations that have put their business offerings in their customers’ pockets.
Why You Should Consider a Responsive Website
If you’re like most businesses, then you have a website where you show off your products and services to potential customers. Your website is also a platform for listening to customer needs and addressing them accordingly. While you may feel confident in your website design, do you know if your website is responsive?
In our mobile world, responsive websites make it easy for customers to navigate the web using different devices. With responsive web design, your website will be just as accessible on a mobile device as it is on a desktop computer.
Websites that have low-response capabilities discourage visitors from staying on their page, which causes them to bounce to other, more responsive websites. Here are the main reasons to have a responsive website:
- Improve your SEO ranking
- Increase traffic from smartphone users
- Reduce website maintenance
- Offer a seamless user experience
People are looking for convenience and a positive user experience, so they’ll want to be able to access your site at all times—no matter where they are or what device they’re using.
Businesses operate in an environment where new, more efficient processes replace old, more traditional approaches to buying and selling. Where face-to-face salespeople and brick-and-mortar stores once dominated, mobile applications and websites are now the new normal. For small businesses to survive in this tech-driven economy, they have to go mobile and focus on user experience.
Interested in making your business mobile-friendly? Reach out to the team at Tech Productions to learn more about our website and application services.
References and Resources:
Mobile Device Use in the U.S. | TechCrunch.com
Non Responsive vs. Responsive Websites | Goshly.com
Must-Have Features for a Small Business Mobile App | AllBusiness.com
Why Your Business Needs Its Own Mobile App | Forbes.com
When your website was first created, it might have been designed with computer users in mind. Even though this might seem like the obvious best choice, the truth is that it’s really important to make sure that your website works well on mobile devices nowadays. These are a few reasons why this is something that you should put a focus on if you haven’t already.
Feature Image courtesy of Teem: Room Organization
Organizing employees goes beyond maintaining neatness and order in the office. Employees that are not organized might not be productive. The aim of any business is to make profits and expand and for a business to achieve this goal, the employees should be organized. Below are some tips to help you keep your employees organized.
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There is a probability that you have been using a marketing strategy that does not work for your business. Maybe you have been using the wrong advertisement policies that do not relate to the market target that you would like to select. These are the strategies that you can use, and you will find different results.
Using content to market your business is one of the best strategies that you can use and see some immediate results. Small business owners have realized that content is king and they are using it to talk more about the products they have on their shelves, the discounts they are offering, and the quality of their services as compared to other organizations in the same industry.
Social Media Marketing
Maybe you have not considered advertising your business. Currently, many people are using social platforms for various purposes. Millennials and other concerned individuals are using social networks to request recommendations while at the same time asking more about the products they would want to buy. You can decide to advertise your organization through the social networks as there are many people out there who can see them while at the same time talking about your organization.
Image courtesy of Web Stark Media
Using a Marketing Agency
As you understand, you might be trying to market your products and advertise your organization by yourself. You are an entrepreneur, which means that you are good with coming up with a business idea and putting the plan into practice. However, you don’t know how to market your business and the products it offers. This explains why you have not been reaping the rewards like other organizations. It is high time you outsource the marketing services to a marketing or advertising agency. These organizations are more experienced and knowledgeable about marketing your company than you are.
Search Engine Optimization Marketing
This is a form of marketing that involves optimizing your company website such that it ranks higher on search engines. If the website lists high, people will likely see it when they search the keywords related to your website. The traffic visiting your site is likely to increase. You will be required to make your website user-friendly so that the people visiting can be converted into clients.
Image courtesy of Jeff Bullas
If you consider these methods of advertising, you will find out that they work as compared to the techniques you have been using, which have not been producing results. However, one method alone will not work. Incorporating all the methods in your advertising strategy is highly recommended.
Ready to create a fresh, user-friendly website? Need an app to connect with mobile users? Come check out what Tech Productions can do for you!
5 Things that Successful Business Owners Do
Starting a business is difficult, and as we all know, many of them fail. However there are other businesses that make millions within the span of a year? What’s the difference?
There are millions of pieces of advice out there on the topic. We’ve decided to compile a few of the things that the majority of successful company owners agree upon.
Image Courtesy of Itentive.com
As a manager or decision maker in the healthcare sector, you have probably been faced with the question of how you can cut the cost of healthcare while at the same time maintaining or improving the quality of care that patients receive. The federal government has of late laid a lot of emphasis on IT adoption in healthcare, especially in ensuring that hospitals and other health facilities adopt EHRs. But is there more that can be done to increase the IT applications which can alter patients safety and quality? Here are a few tools that many healthcare providers are finding very useful.
Monitoring the patient’s wellbeing and vitals
There was a time when the only way to get a good idea of how well a patient was recovering meant making a house call or having them come back to the hospital. However, there are currently services such as telehealth and wearable devices that doctors can use to keep track of their patients. Wearable devices are able to record the patient’s vitals and send them wirelessly back to the hospital. Alternatively, telehealth is making phone calls and enquiring about the progress. All this keeps you in the loop about the progress of the patient while saving the cost of an expensive visit.
Updated patient data systems
The entire sector is still trying to adopt electronic health records, a condition that was put in place to make sure that patient data did not get lost, and that it could be easily accessed and transferred when vital decisions needed to be made. However, providers still need to make sure that they are investing in updated patient data systems because the recorded data will be of little help if the patient’s condition already changed. When data is collected and updated regularly, doctors get new insights into a patient’s condition and are therefore able to offer better treatment.
Being ill can make a person feel somewhat helpless. Technology adoption enables both doctors and patients to get to a place where the patient can manage their own condition and avoid complications. Also, the simple act of being able schedule appointments online lowers the rate at which patients skip doctor’s appointments.
These are some of the benefits that can come out of adoption and integration of IT to healthcare. While the adoption process may seem expensive and disruptive, especially the learning part, the long-term benefits are worth the challenges.
An efficient healthcare facility has efficient communication and computer systems. Partner with Tech Productions to bring your business technology to the next level today!