Tech Productions Blog Posts

The latest technology news, tutorials, tips and procedures

5 Tips for Successfully Marketing Your Business Online

May 15, 2019

Online marketing is one of the easiest ways to make sure that people find out about who you are and what you have to offer. More people are turning to search engines and social media to find out about the companies that they want to work with. A few tips can help you to be more successful with your marketing efforts.

Create Catchy Ads

Catchy ads are a necessity to make sure that people see what you have to offer. There are a few important components of a good ad. You need to craft headlines that get people to pay attention to what you’re selling. When people stop to read the headline, you have successfully hooked them. You also need a strong image that coincides with your product. The image should be chosen based on the demographic you want to identify with. This is why it’s critical to know who your target demographic is. Be sure to avoid any wording or images that could be considered obnoxious or not inclusive, as it can cause people to want to disassociate with your brand.

Solicit Reviews

Reviews are an important part of the SEO algorithm. It can also help you to convert customers just from their reading other positive reviews from past customers. Many people are more than willing to leave reviews, though you may have to ask for them. Reviews can be on Facebook, LinkedIn, and more. Plus, you can connect with people on other platforms to send them over to other review sites, including Yelp. Once you have received the reviews you are asking for, you’ll need to understand how to manage your Facebook business reviews so that they work to your advantage. The reviews can even be linked to your website, ensuring that people can read all of the wonderful things people in the community are saying about your business.

Make Videos

Videos are one of the first things that show up in a search engine result. Plus, you can say a lot more with a video than you can a block of text. Many people are more willing to watch a video, allowing you to keep consumers engaged with your brand. Videos can be made and shared on your YouTube channel, Facebook, Instagram, and even on your website.

Run Contests

Tons of people love the idea of trying to win something. Contests should be a part of your marketing strategy because they allow you to get your name out there. Various contest platforms will make it possible for people to share your contest, thus getting more entries themselves. It can boost your email subscriber list and ensure that you’re getting the visibility that you need.

Send a Newsletter

A newsletter allows you to maintain communication with your customers. Don’t underestimate the importance of a newsletter as it will make it easier to tell customers and others who want to know more about you what’s going on. You can decide what goes into your newsletter. Tell them about new products and services, special events that are taking place, and what’s been going on in general. The newsletter should be sent out at least once a month, though you can choose to send it out more frequently if there are other things happening. You simply don’t want to inundate people with your newsletter because they will get tired of seeing you in their inbox and may unsubscribe as a result.

It’s important to have a marketing plan. Be sure to follow the tips and take the time to incorporate several strategies into your plan.

Once you create a successful online marketing campaign, you need the perfect website to draw customers through the sales funnel. Tech Productions creates data-driven websites to optimize customer experience and maximize conversions. Contact us today to learn how we can boost your website!

Share Now:

3 Ways Technology Has Changed Customer Service

April 5, 2019

Oftentimes, the business that makes its customers feel the best will win their support. In this digital era, the rules of the game for customer service are changing. Here are some ways that technology has fundamentally altered customer service.

There Are More Choices for Customers

HackerNoon explains that the days of customers simply picking up the phone and calling a business is over. Now, customers have many choices for how they want to initiate contact. They can communicate with you through email and social media and those are just two of the options. The fact that there are more options means that you need to have a more extensive customer service plan and representatives who are savvier in engaging in these media. More choices mean that there are higher expectations on the part of your customers that their attempts to communicate will always receive a response.

It’s 24/7 Nowadays

The concept of normal business hours has dissipated as the internet has seized control of customer communications. ROI Solutions explains that there has been the emergence of what is now called the “internet rush hours” which happen between the hours of 7 p.m. and 11 p.m. This means that you need more staffing around the clock. Since customers can be picky about who they talk to as well, you need to have the right kind of staffing. You cannot simply hire anyone to engage in customer service. Instead, you need to pay close attention to how these hires will represent your company in dealing with the customer.

More Flexibility Is Expected

The digital era has made it easier for your customers to shop around to your competitors. If your business is saying no to the customer’s request, they are more likely than not to find another company that is willing to say yes in order to steal their business. This means that you need to be more compromising with your customers in order to keep their business. Customer Gauge explains that technology has changed customer loyalty arguably for the worse since it is so easy to find a new company to handle their needs. Standing on principle will likely alienate customers who are upset with something.

Technology has changed the business landscape, and this is even truer in the area of customer service. Simply stated, you need more of it and to make it better in this day and age. If not, you may find yourself losing business.

Share Now:

3 Tips on Recruiting and Retaining Top Talent

March 12, 2019

One way to build a successful company is to make sure that you are recruiting top talent. Hiring quality employees can reduce turnover, and these people are more likely to become ambassadors for your business. What are some ways that your company can attract the best workers available on the market?

Read More
Share Now:

3 Tips on Managing Your Tech Right

March 6, 2019

All business owners who have computers need to know how to manage their tech to protect themselves against lawsuits and data breaches. Some people assume it’s an issue only large businesses have to worry about, but small businesses are also at risk.

Read More
Share Now:

3 Reasons Attitude and Personality Are Big Deals When Hiring

February 11, 2019

Resumes only tell half the story about a person. You have to look at attitude and personality, too. Whether you use an employment assessment, personal references or both to gauge these, it has to be taken into consideration. You want to make sure you’re inviting the right candidates into your workforce so that it’s a win-win for both of you.

Read More
Share Now:

5 Small Business SEO Tips

December 10, 2018

When you own a small business, getting your website out there is imperative for success. SEO (Search Engine Optimization) can be one of the best things to invest in for your business to help with growth and new lead. The key is using the right techniques to ensure that your SEO strategy works.

Read More
Share Now:

4 Productivity Tips for a Growing E-Commerce Business

November 18, 2018

E-commerce has become a huge platform for many new entrepreneurs to launch and grow their businesses. It is much easier to get started in this space than standard commerce, and everything can be done remotely. However, when the business picks up, it is a whole other story as successfully running an e-commerce business requires constant attention to details.

Read More
Share Now:

Want to Start a New Franchise? Read This First

November 18, 2018

Starting a new franchise can be an exciting endeavor professionally as you look to increase your net worth and achieve success. A franchise is unique in the way that it operates and can function differently compared to a new business that you start from the ground up. When you’re ready to start a new franchise, there are a few essential tips to follow.

Read More
Share Now:

How to Get the Most Out of Your Business Tech

November 18, 2018

To keep up with the latest trends and outshine your competitors, your business must learn to harness the power of technology to accomplish its goals and objectives. Understanding how to apply technology to improve your business is critical to get ahead. Consider some of the ways that your retail company can utilize the gift of advanced business technology in our era.

Read More
Share Now:

Leave a Comment