When you own a small business, getting your website out there is imperative for success. SEO (Search Engine Optimization) can be one of the best things to invest in for your business to help with growth and new lead. The key is using the right techniques to ensure that your SEO strategy works.
Content is King
The content on your website is one of the most important elements regarding SEO. The most crucial thing to remember is that your content must be high in quality. Search engines reward quality more than anything with current algorithms because they want to prioritize the consumer. Use keywords correctly and never stuff them into your content. You can determine the best keywords by doing research to see which words and phrases people are searching for.
Your keyword should be in the title and first paragraph. You can also insert it into the last paragraph. Ideally, you want to find short phrases over single words since people usually search for phrases.
Utilize Social Media
Just about everyone is on at least one social media platform, so it is critical that your business has a presence on at least the most popular platforms, including Facebook, Instagram and Twitter. B2C explains, “active social media platforms drive high quality website traffic. Many forms of link building don’t provide traffic, but boost your ranking, but social media links almost always boost organic REAL traffic.” To ensure that you are getting the most SEO power from your social media, you want to make sure that you are always working on the following:
- Increasing how many followers you have
- Encouraging external inbound links
- Optimizing your posts so that they appear in searches
- Influencing people to share your posts
- Optimizing your posts locally
- Increasing brand awareness
Solicit In-Depth Reviews
It is estimated that before visiting a business, about 90 percent of people read reviews. If you solicit in-depth reviews that are honest, this helps people to see that your small business is trustworthy. Lengthy reviews can also serve as user-generated content. If you are getting reviews regularly, this helps to give you additional content that provides value to your site visitors.
Every review of your business should have the following characteristics:
Encourage your clients and customers to leave detailed reviews. Podium explains, “Today’s consumer is going to take the path of least resistance. If you make it hard for them to review your business, the odds are that you won’t get as many reviews as you’d like. In the past, the process for inviting your customers to leave a review was cumbersome and time-consuming.” Some companies offer small incentives to those who leave honest reviews to ensure that they get as many as possible.
Build a Quality Website
A quality website is the first step to improving SEO for your small business. Your domain name should be your business name so that the two are associated with each other. The overall layout should be simple and make the important information easy to find. Use navigation links and avoid too many graphics as this slows your website down.
Ultimately, you want a website that is heavy on information and value for your visitors. It should load quickly because slow-loading reduces your overall SEO. You should also consider adding a blog so that you can provide information related to your business and what you have to offer.
Use Google Analytics
There are dozens of webmaster tools you get with Google Analytics. The majority of the basic tools are free, so this is ideal for small businesses with a tight budget. With this platform, you get to essentially see your website from the view of your visitors. There are many tools, so it can be overwhelming at first. HackerNoon says to first, “identify your S.M.A.R.T. (Specific, Measurable, Achievable, Relevant and Timely) goals. Once you have these, you know what data to look for in your analytics.” When you first get started, make sure to look at the following reports:
- Major traffic sources
- Most popular landing pages
- Most commonly visited pages
- The keywords people are using to find your site
- Most popular exit pages
It is important to remember that SEO is a process that does not happen overnight. However, with the right amount of effort and effective techniques, you are likely to see a steady increase in the traffic to your site.