The Pros and Cons of Using Wix and Squarespace
The Pros & Cons of Using Wix and Squarespace
Many business owners are using website creators / builders such as Wix and Squarespace as an affordable way to get their small business online. DIY (do it yourself) websites are a go-to resource for new businesses due to the ease of use and convenience.
What are the limitations in using Wix & Squarespace as opposed to having a website custom built for your business?
Lack of control:
Although Squarespace and Wix are very easy to use and have cutting edge user interfaces, your customization options will be limited. For instance, you will have to choose from a set number of themes with layout, functionality and content limitations. These limitation can pose a huge conversion issues when custom tweaks have to be made such as mobile platform optimization. For example, while Squarespace automatically adjust your website template for mobile devices you will not have 100% control of how your website looks. Since both platforms are closed systems, you are able to customize the general appearance of your small business website but not the infrastructure.
Wix allows you to add your own custom business domain (ie. MyBusiness.com) but even with this premium feature (The Connect Domain Premium Plan) at $5/month Wix does not remove their ads from your small business website. Let’s just admit it, ads aren’t appealing on a professional website. It can take away from your content and distract potential customers from your material and ultimately lower conversions.
No way to export your data:
“Your Wix site and all of its content is hosted exclusively on Wix’s servers, and cannot be transferred elsewhere.”
One terrifying thing with Wix is that there is no way to export your data. In other words, if you ever decide that your organization needs a more flexible platform you would have to manually copy and paste all of your data (page by page) in order to transfer or migrate it. In addition, some Wix customers may tell you switching themes poses the same issue because of this issue.
Currently, it is not possible to apply a different template to a Wix site that you already created. That is, once you create a site and add content, you cannot then apply a different template to that site. It is also not possible to combine two different Wix templates in one site, you can only work with one template at a time.
Whatever template you choose with Wix, make sure that you like it because changing it may be a hassle.
Most of Wix plans include unlimited bandwidth but the maximum storage you can get is 20GB. High quality pictures and videos are storage expensive. You may find your business in a position where you have reached your allocated storage limits when you need to post a big sale or promotion resulting in a major hit on your sales target.
With Squarespace there is no way to receive immediate help if you run into a problem unless you purchase a plan with priority support at $25/month. You are limited to help articles, submitting a ticket or chat box in some instances, which is in no way as efficient as a voice conversation. What can start as a simple question can quickly take you down a rabbit hole and waste the most precious of resources: time.
Lack of support for 3rd party apps:
Website builders such as Squarespace and Wix do not allow apps to be integrated into their sites. Instead, any additional features have to come from within the platform itself. These restrictions limit the extendability of your business websites when it comes to incorporating APIs, Affiliates, Analytics/Conversion tracking, Email Marketing and more.
If you’re just starting out, the convenience and simplicity of these website builders may be appealing. However, it is important to consider your long-term goals in determining whether or not the advantages supersede the disadvantages. It may be worth it to get a custom site built that’s tailored towards your needs so that you don’t have to do an intense migration in the future.