Should Your Small Businesses Develop a Mobile App?

The world is continuously changing—with new innovations making work and general living easier. This same technology is changing the landscape of the business world. Now, more and more people use technological devices to buy and sell their products—rather than go to physical business locations.

With a smartphone in hand, mobile applications empower users to complete various activities and tasks from the comfort of their couch. Today, there’s an app for nearly any activity and service you can think of. Big-name brands and businesses may be featured in the app store, but what about small businesses? Here’s a closer look at the benefits of developing a mobile app for your business—even if you’re small.

Why Your Business Should Make a Mobile App

Uses for mobile devices extend far beyond phone calls, text exchanges, and social media posts. Smartphones are also an essential avenue for the exchange of good and services. With a mobile app, you’re literally putting your business offerings and promotional materials in the hands of your customers. Need more reasons to develop an app? Here are other compelling benefits to consider.

Embrace the Mobile Age

This is one of the main reasons why a small business should have its own mobile app. It should come as no surprise that the number of people who own mobile phones is increasing worldwide. So using a mobile app will help your organization reach a larger number of people around the world.

As a savvy business owner you should take steps to embrace this era and take your business mobile. By doing so, you’ll put your company in line with other multinational organizations that have mobile applications.

Prepare for the Future

It appears that innovations in the field of mobile devices and applications are not going to stop anytime soon. As the days go by, you’ve likely noticed the continual introduction of product and system upgrades. With these advancements, even artificial intelligence and machine learning will operate on mobile applications.

You should ensure that your business has its own mobile app so that it can tap into the benefits that artificial intelligence and machine learning will bring to the business world. Having a mobile application prepares you for the future, so take your small business to the next stage by adapting to the changing technological landscape.

Enhance Your Brand Image

Due to increasing competition around the world, large multinational organizations are using mobile applications as a means of establishing and enhancing their brand image. Small businesses should also follow this trend and ensure that they have a mobile app that helps them to remain relevant to the modern consumer.

You should understand that the more visible your business is, the more likely you are to have a large number of customers willing to buy your goods and services. A brand that is available through a mobile application has a better brand image than similar companies with less exposure and digital development.

Boost Your Website Traffic

Mobile applications are available either on Apple’s app store or Google Play. These platforms receive millions of visitors on a given day—which is a significant number of potential customers for you to attract to your business.

Having a mobile app in this platform will attract a large number of downloads, which increases the volume of traffic visiting your website. You might also get backlinks from authoritative sites, which increases the number of visitors who can be converted into customers.

Get Customer Insights

A mobile application will offer your small business vital information about your customers, which can help you make informed decisions about your business and marketing efforts. It is through the use of a mobile application that you will be in a position to gain insight into your customer base—including their detailed information, such as age, gender, and needs.

All the data collected through the mobile application will be used in improving your product. That way, you can make changes that will make it more appealing to your consumers. The app will also give you an idea of where you need to spend your time and resources in furthering your marketing efforts. Rather than performing a general campaign that does not offer you tangible results, you can home in on your audience and target your campaign.

Keep Up With Your Customers

Current research indicates that the number of people using smartphones in 2018 will surpass 2.53 billion. These people will not only possess a smartphone, but they will use much of their time during the day interacting with the device. They will buy products, sell products, and interact with other people from different parts of the world through their mobile device.

It is common knowledge that the most important people for a small business are its customers and as a business owner, you need put your business where your customers are. When you have your own mobile app,  you stay connected with your customer base throughout the day—it’s like having your business in their pocket. Customers are 8x more likely to convert if they contact you through a text chat than a web based live chat, so this is a worthwhile investment from a customer service perspective.

If you want to stay competitive, then you should develop a mobile app for your business and join the bandwagon of other organizations that have put their business offerings in their customers’ pockets.

Why You Should Consider a Responsive Website

If you’re like most businesses, then you have a website where you show off your products and services to potential customers. Your website is also a platform for listening to customer needs and addressing them accordingly. While you may feel confident in your website design, do you know if your website is responsive?

In our mobile world, responsive websites make it easy for customers to navigate the web using different devices. With responsive web design, your website will be just as accessible on a mobile device as it is on a desktop computer.

Websites that have low-response capabilities discourage visitors from staying on their page, which causes them to bounce to other, more responsive websites. Here are the main reasons to have a responsive website:

    • Improve your SEO ranking

 

    • Increase traffic from smartphone users

 

    • Reduce website maintenance

 

  • Offer a seamless user experience

People are looking for convenience and a positive user experience, so they’ll want to be able to access your site at all times—no matter where they are or what device they’re using.

The Takeaway

Businesses operate in an environment where new, more efficient processes replace old, more traditional approaches to buying and selling. Where face-to-face salespeople and brick-and-mortar stores once dominated, mobile applications and websites are now the new normal. For small businesses to survive in this tech-driven economy, they have to go mobile and focus on user experience.

Interested in making your business mobile-friendly? Reach out to the team at Tech Productions to learn more about our website and application services.

References and Resources:

Mobile Device Use in the U.S. | TechCrunch.com

Non Responsive vs. Responsive Websites | Goshly.com

Must-Have Features for a Small Business Mobile App | AllBusiness.com

Why Your Business Needs Its Own Mobile App | Forbes.com

Live Chat SMS for Business | Podium.com

 

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