Is Your Business Ready for the Mobile Revolution?
The mobile revolution is in full swing in the online world. And it is not showing any signs of slowing down. If you want to keep ahead of the market in the coming months and years, you need to understand the mobile revolution and how to make the most of it for your business. Here is what you should know and how to prepare:
Remote Work is on the Rise As Employees Ditch the Office
Currently, 40% of employees now report that they don’t work in a traditional office environment. That is a huge number compared to just a few years ago. Many of these employees are working remotely from all over the world. That means they rely more heavily on communication via smartphones and apps than ever before. Communication channels have become something that you simply can’t ignore. This is especially true in light of a growing trend toward a gig economy. As the younger, tech-enabled generation enters the workforce, they have a strong desire to set their own schedule and be their own boss. Ultimately, this leads them to work as freelancers or remote workers. As workers continue to move away from traditional office spaces, businesses will need to move with them.
There are More Companies Hiring
Each year, more and more companies are being formed, and they are looking to hire the best talent. The problem for you is that many of these companies understand how to get their brand out on social media, which is consumed on mobile more than any other platform. That means you really need to figure out what sets your company apart and present that in the best light. This way, it is obvious why someone would choose to work for your company. Master getting attention on mobile and you’ll have the brightest young minds at your disposal.
Marketing is all about conveying your brand’s value to customers in a way that makes them want to interact with you and buy from you instead of other companies. That means you need to meet your prospects where they are: on their phone. If your website and email marketing are not already optimized for mobile, it’s time to review it and take a second look. Make sure that formatting and images are optimized to be reactive instead of showing up like they would on a regular desktop computer.
When it comes to this generation, mobile is the name of the game. Young people are on their phones more than ever, and that trend is increasing. This is also showing up in offices and companies all over the world. So don’t let your company miss out on chances to make more sales. Use the tools available to you to cash in on the mobile revolution and enjoy more profits and success for your business, no matter what industry you are in.
When you’re starting to grow digitally you’ll need to know how to organize your employees in a digital space, so make sure to give this article a good read through to get the basic of that down. If you need some other help with any sorts of business-related topics, keep an eye on our news section.