Starting a business is exciting, challenging, and more often than not, messy. Each day new problems arise that demand your attention. New ideas are constantly popping up. With all these distractions, it’s easy to begin running in circles. If you want to get things moving, it’s imperative that you focus your attention on the right things at the right time. Consider the following advice to get you started.
Establish Goals and Objectives
The first step to getting things organized and running smoothly is to establish goals and objectives. The objective outlines the purpose behind your activities. A good marketing objective would be to increase brand awareness. Goals help outline practices and activities that will accomplish your objective. You can create S.M.A.R.T. goals to help you meet your marketing objectives.
S.M.A.R.T. stands for goals that are:
- Specific: the goal says exactly what is to be accomplished
Measurable: data can be provided to prove the goal has been achieved
Attainable: the goal is realistic within the specified constraints
Relative: the goal will help you succeed in your objective
Time-Bound: the goal has a date by which it must be completed
In the future, you’ll look back and realize that you accomplished far more by using goals and objectives than you would have otherwise.
Invest in the Right Technology
As a start-up, it’s imperative to keep costs low. You shouldn’t pay for anything that you don’t actually need. Just because the technology makes things easier, doesn’t mean that your business can afford to have it right now. On the other hand, you don’t want to waste time reinventing the wheel. Look for tech that can save you time and money. Prepare a costs and benefits sheet to carefully evaluate before making a decision.
Some people consider that they are doing all right as long as there is money in their business account. The problem with this approach is that it can prevent you from getting the most out of your tax returns. You should carefully record all expenses and profits so that filing taxes can be quick and easy. Tracking your finances will also help you to see what parts of your business are profitable, and what parts aren’t. If you are working with investors, they will want to see your finances before loaning you money.
In the whirlwind of activities that a startup creates, these three practices will help you to get your team on track and pull together. It’s down to you as the owner to make sure that these things happen. You can delegate responsibility for some of these to your team, but you should be following up with them regularly.
Every small business needs a great website. Contact us to learn more about how we can help!