The initial phase of a start up business can be a little hectic. You have to wear all the hats: CEO, CFO, product manager, marketing director, and more. It’s easy to get swamped and have a hard time putting the right foot forward. If you are working on your marketing plan as a business, try these three tips.
Odds are at the very least you need a website. A website is where your customers will have their first real interaction with your business. You need to have a professional layout that engages your audience and is easy to navigate. You should work to promote your website by adding a blog, using SEO, and link building.
Next you should consider some advertisements. There are many different options available. A google ad will help you appear higher on search results. A social media ad will have you placed in your customers social media feeds. Banner ads will have your ads shown on the sides of other websites. Which type of ad you should use depends on who your target audience is and your budget.
To be successful in your marketing campaign, you need to stand out from the competition. The first step in standing out is to know your competition. You need to know what they are doing to market to their customers. Study what is working for them, and what they could do better. See if there are any avenues that they are neglecting. This information will help you craft your own plan. Avoid copying other companies. Instead, attack the avenues that they aren’t using. See if there are innovative ways for you to reach your customers.
Social media is a must for today’s businesses. On average, people spend 144 minutes a day on social networking sites. If that is where people are, you need to be there too. Social media can be an inexpensive way to gain advertising. Most social media sites allow free business profiles. Your business can then use this to post whatever it wants to its followers. Avoid posting ads. Not many people like to see ads spamming their feeds, so you won’t get many followers doing that. Instead, you can employ indirect marketing techniques. Talk about innovations in your industry, conventions that you are attending, highlight employees, and host social media contests.
Be patient with yourself—marketing takes time. It takes careful planning and constant care to get it done right. You may not see immediate results, but each time your business name is put in front of a consumer is a good thing. Keep educating yourself on the latest trends and you’ll soon find yourself on top of your game.
We can help make you a quality website to showcase your startup’s brand. Contact us for more information!